
Our mission is for you to find that perfect fit for your perfect every day wear. We are about body positivity, being comfortable in your own skin & really walk out of your home feeling like a million dollars. I hope you like our products and continue to search for that perfect fit HERE!
Paulette Ruby
store owner
I am from beautiful West Valley City, Utah! I really wanted to start a business with the fits I only wear on a daily. Clothing that make me feel like baddie girl Riri lol Clothing that truly fit my figure well. I have always been a curvy woman and have always been self conscious about it. However, I now embrace my curvy body and am very proud of myself for allowing me to accept and be me. I want to share with the world amazing fashion that not only you can wear to the gym, yoga, hiking, outdoor activities etc but on the daily. I welcome you and hope you enjoy my all time favorites.