Fashion that fits

redefine the way you look daily

Why Choose Us?

Our mission is for you to find that perfect fit for your perfect every day wear. We are about body positivity, being comfortable in your own skin & really walk out of your home feeling like a million dollars. I hope you like our products and continue to search for that perfect fit HERE! 

About Us

Paulette Ruby

store owner

I am from beautiful West Valley City, Utah! I really wanted to start a business with the fits I only wear on a daily. Clothing that make me feel like baddie girl Riri lol Clothing that truly fit my figure well. I have always been a curvy woman and have always been self conscious about it. However, I now embrace my curvy body and am very proud of myself for allowing me to accept and be me. I want to share with the world amazing fashion that not only you can wear to the gym, yoga, hiking, outdoor activities etc but on the daily. I welcome you and hope you enjoy my all time favorites.